Recent Posts

  • Steps and a checklist for writing an effective blog post

    Steps and a checklist for writing an effective blog post
  • 5 ways to get your blog seen online and raise your profile!

    5 ways to get your blog seen online and raise your profile!
  • Ten ways to make the most out of a Facebook Business Page

    Ten ways to make the most out of a Facebook Business Page
  • 10 ways to improve your website’s SEO and attract traffic to your …

    10 ways to improve your website’s SEO and attract traffic to your site

Steps and a checklist for writing an effective blog post

Steps and a checklist for writing an effective blog post

Whilst writing your post….

    • Be sure to write an effective post title that includes the main keywords.
    • Identify your audience and tailor your writing to suit.
    • Divide text into smaller sections with relevant headings.
    • Link to past blog posts where possible.
    • Add a question at the end of your post to encourage discussion in your comments section.
    • Add on-brand, SEO-ready images and don’t forget to add “alt text” to the description of your images.
    • Add a featured image (on WordPress).
    • Make sure your post is SEO-optimised.
    • Proofread and run a spell check.

After you’ve hit publish…

    • Pin your post with an attractive image on Pinterest.
    • Schedule it to be shared on your relevant social media platforms several times.
    • Share it in any relevant Facebook groups including your personal Facebook page.
    • Share it on your Insta-stories announcing that you have a new post.
    • Check the analytics of your post to see how much engagement it is receiving and tweak if necessary.
    • Tweet it and tag in re-sharing accounts.

Tools I use and love:

Buffer, especially for tweets.

Unfold, Hype Type  and StoryArt for creating Insta-stories

Lightroom and Snapseed for editing photos

The Grid to keep my Instagram schedule pre-planned and organized.


Blog Coaching

I now offer blog coaching sessions. Whether you’re looking for a one-off coaching session to focus on something specific or are interested in a more personalised training programme, I will work with you to tailor a training plan that is best suited for you.

Training plans will be tailored and can cover topics such as:

  • Search engine optimisation and key phrase planning
  • Content ideas generation
  • How to increase engagement and traffic
  • How to optimise your content
  • How to schedule effectively
  • How to create an editorial calendar
  • How to make Social media work for your blog
  • How to build your personal brand
  • How to monetise your blog
  • How to stay productive, focused and develop a success mindset
  • How to pitch to PRs and brands
  • How to create a media kit

In addition I will be your accountability partner and provide ongoing support so you can get feedback and a second opinion on anything you need.

Coaching sessions can take place either face to face if you are based in London, or over the phone.

One off coaching sessions start from £150.

Get in touch to find out more at binnyjs@yahoo.co.uk

binnyjs

5 ways to get your blog seen online and raise your profile!

5 ways to get your blog seen online and raise your profile!

Trying to stand out online these days can be a difficult (and incredibly frustrating) process. There are millions of blogs and businesses out there and it is getting more challenging trying to get more exposure as the numbers continue to increase.

Here are 5 suggestions of ways with actionable tips in which you can help your website be seen by more people. Start incorporating these today and elevate your personal brand and stand out in the blogosphere!

1. CREATE USEFUL CONTENT

Getting more people to visit your blog is one thing but once you’ve captured them, how do you get them to stay and spend more time on your website?

One sure way is by creating useful content for both your existing and potential readers. Examples of how to do this are:

  • Write longer detailed posts
  • Including relevant images
  • Always try and add your own personal experience and tips
  • Try and answer questions your readers didn’t even know they should be asking
  • Write Listicles – e.g Top ten ways of, or Top ten destinations etc

Take action: Spend time going your most popular posts from the past, re-read them with this in mind and update them with more info, more relevant images. Be sure to add the image descriptions on and make them ‘pinnable’ for Pinterest. Can you group some of your content into a list?

2. GUEST POSTS/Q&As

A sure way to get your website in front of a new audience is by offering to guest post or pitch articles on other websites. Only do this for relevant and credible websites and if you are able to include a bio about yourself with a link to your website.

Another way is by being interviewed about your blog on a website.

Take action: Have a look at websites where other bloggers have been featured and email them with a pitch for a guest post or to be interviewed. Blogosphere Magazine, Vuelio, Trips 100, Foodies 100 are good places to start if you are UK based.

3. BECOME A KNOWLEDGE HUB 

Are there any sites you personally visit because they are your go-to source for specific information? You want your site to be the same for others so have a good brainstorm about the category and type of knowledge or experience that you have to offer.

One way of doing this is by analysing which of your posts tend to be more popular with your
readers. Think about what value you give your readers and what they take away from your site each time they visit.
Once you’ve decided what value you give aim to create a highly consistent and specific brand wherever you go and wherever your brand exists online.

Take action: Write down the specific value or take-aways that your readers get from visiting your site. Brainstorm ways you can incorporate that value into your complete online presence (i.e. your website, social media, newsletter, etc).

4. COLLABORATE WITH OTHERS

Finding creative ways to collaborate with others will allow you to be seen by new audiences and build
friendships with others in your field. It is a total win-win.

Here are a few suggestions for ways to do this:

  •  Interviewing another blogger for your blog
  •  Participating in or hosting a Twitter chat
  •  Joining a Travel Link Up or other Linky

Take action: Research different Twitter chats that appeal to you and contact the host and offer to host it on one day.

5. INTERACT!

Although this sounds obvious it is easy to forget to interact with people on social media. Spend time visiting other people’s blogs and commenting on their content. Try and re-tweet other people’s posts as well.

Take action: Spend 60% of your time promoting and sharing your own content. The other 40% should be used to promote, share, and interact with other people’s content.


Blog Coaching

I now offer blog coaching sessions. Whether you’re looking for a one-off coaching session to focus on something specific or are interested in a more personalised training programme, I will work with you to tailor a training plan that is best suited for you.

Training plans will be tailored and can cover topics such as:

  • Search engine optimisation and key phrase planning
  • Content ideas generation
  • How to increase engagement and traffic
  • How to optimise your content
  • How to schedule effectively
  • How to create an editorial calendar
  • How to make Social media work for your blog
  • How to build your personal brand
  • How to monetise your blog
  • How to stay productive, focused and develop a success mindset
  • How to pitch to PRs and brands
  • How to create a media kit

In addition I will be your accountability partner and provide ongoing support so you can get feedback and a second opinion on anything you need.

Coaching sessions can take place either face to face if you are based in London, or over the phone.

One off coaching sessions start from £150.

Get in touch to find out more at binnyjs@yahoo.co.uk

 

binnyjs

Ten ways to make the most out of a Facebook Business Page

Ten ways to make the most out of a Facebook Business Page

Facebook

Facebook is one of the most popular and important internet marketing tools and this post covers how to make the most of it to drive engagement, traffic and ultimately convert followers into customers.

The best way to think about a Facebook page is as a store front, where you can add photos, videos, a store/services page, enable people to leave reviews, and so much more.

  1. You have to ensure you have a relevant and striking cover photo and profile photo, and have filled your “About” section. This is also where you highlight your contact details and links so that it is easy for your followers to find.
  2. Depending on the niche of your business, it is worthwhile creating a linked Facebook Group that your customers/followers can join, and where you can share information, special offers and photos or videos. This is because Facebook has recently changed its algorithm to give higher preference to communities and groups, and thus this would be an ideal way to ensure your posts have reach.
  3.  Post regularly. I would recommend posting at least once daily as a minimum to keep your followers engaged and to improve your reach within Facebook’s ever changing algorithm. In terms of timing these posts, I would suggest just before peak times and to include photos and videos.
  4. Save valuable time and schedule posts within the Facebook Page Manager or with the help of apps such as Buffer and Hootsuite. This will help you stay on top of your content and will stop you getting stressed out that you can’t think of content on the day.
  5. Use Facebook Ads to boost quality posts to further increase your reach.
  6. Use Facebook Lives and Stories to give verbal updates or to show behind the scenes footage. Facebook Lives are becoming really important and by having a regular broadcasting schedule it will draw the followers in.
  7. Have calls to actions in your post that encourage followers to comment and participate in a discussion or make your content shareable.
  8. Respond to messages and comments and interact regularly with your followers. Facebook gives a rough estimate of the time that a page takes to respond to messages based on your activity.
  9. Use the insights to analyse what kind of posts have the better engagement and reach to plan relevant future content.
  10. Add your Facebook page link via a social icon on your website, or a link in an email signature, newsletters and make sure you promote it from your Twitter/LinkedIn or Instagram accounts.
binnyjs

10 ways to improve your website’s SEO and attract traffic to your site

10 ways to improve your website’s SEO and attract traffic to your site
SEO

SEO – how to improve

What is SEO? It stands for Search Engine Optimisation and refers to the various methods used to improve a website’s ranking in search results.

If you’ve spent a considerable amount of time setting up your website or blog and find that it isn’t getting the traffic you desire, don’t be disheartened. There are ways to work on improving this and attracting visitors to your site, the number one way, in my opinion, is through improving your SEO.

Your goals are to appear higher in the search results, to encourage more people to find you in the search results, and to stay on your website for longer, once on it, to improve your SEO even further.

Here are some ways in which you can tweak and improve your website to enhance your SEO.

1.Keywords

In moderation, using Key words in your content title and content itself are fantastic ways to improve your SEO. Don’t spam your articles with keywords, and use them in the most natural way possible. I like to start with the main word relating to the topic of my article and then finding similar keywords relating to it. You can use the Keyword Planner on your Google AdWord account. I also find this website easy to search: https://www.thehoth.com/google-keyword-planner/

2. Experiment with Long tail keywords

Long tail keywords are short phrases relating to your main keyword. Although these have less traffic than keywords, they are worthwhile to incorporate into your text as less competition increases your chances of being ranked higher.

Examples of long tail keywords are “white leather cross body bag” as opposed to “handbags.”

3. Inbound links

Inbound links are a key way of influencing your SEO. It is also a great way to re-purpose existing content you have.

One way is by creating list articles, also known as listicles.

Taking the handbags example again, if you have featured various handbags on your website, you could create a list such as “10 must have handbags” with a link to each one. If anyone clicks on these internal link, not only will it be recognised by google in terms of SEO, but it will also have the added benefit of encouraging people to stay on your website for longer, and in turn benefit your SEO.

4. Outbound links

If you have lots of external sites hosting links back to your site, this is brilliant for you. There are certain ways to do this such as providing a quote about your business area to a journalist for a related press piece with a link to your business, or featuring respected writers with topics relating to your product or service in a list style post. This may encourage them to re-share the article or quote it and your link due to their mention and the reach will be wider for you.

If you ask press or a blogger to review your product or service, you could ask them to include a link back to your business in the post.

Always aim to link to websites that have a higher Domain Authority than your page. You can check the Domain Authority of a page using this site.

5. Social Media Platforms

Social media is increasingly an important way to encourage traffic back to your website. Make sure you are active on it and participating in discussions, replying to messages and staying on top of trending topics.

First and foremost, make sure your bio is captivating and up to date and that there is a link to your website present.

Use Twitter to share your articles, and take advantage of scheduling apps such as Hootsuite, Buffer and Tweetdeck to schedule your posts in one go, freeing you up valuable time, as well as helping you stay organised as lets be honest, days get busy and you can forget to post things throughout the day.

Facebook is also a great place to share articles that will encourage people to click and read and drive traffic to your website. Articles with images always do better and ensure the caption and title have key words in them!

Instagram is a great way to direct people to new articles. If you have more than 10,000 followers you can also share your link in the “swipe up” feature on Instagram stories.

Pinterest is also a fantastic source of traffic. Be sure to create an account, boards and pin your images and articles regularly.

6. Image descriptions with key words

Make sure you add descriptions in your images. So instead of it being called DSC_1290 re-name it “london eye” and add a description too such as “night view of the london eye” as it will improve the chance of it coming up in the google image search and direct people to your website.

7. Quality Content with images and videos

When you write articles, make the paragraphs short, punchy and interesting and break up the text with high quality images and videos. Videos are a fantastic way of keeping people on a page for longer. If you have a great collection of video content it may even be worth adding a widget to display videos on your website. Keep your content fresh and current and ensure to replace older ones regularly.

8. Make content shareable

Add social sharing icons at the top and bottom of your article so that it is easy for people reading your posts to share them on any social media platform. These days you even get a sharing icon for Whatsapp!

9. Make content useable

Find out the types of questions people are asking in forums/Facebook groups etc relating to your product or service and try and write additional helpful content addressing these types of questions. For example, bringing it back to the handbags example, “where to buy the best dupes of a Chanel bag” or “Where to buy the best cross body bags” or “how to clean stains off my leather handbag” are just some ideas.

10. Make sure your website is optimised for mobile

Websites that have a friendly mobile interface rank higher in google, which is hardly surprising as a huge chunk of website browsing is from mobile devices.

SaveSave

binnyjs

What is a Social Media Content Calendar and why should you have one?

What is a Social Media Content Calendar and why should you have one?

img_3889Do you always find that you struggle to come up with interesting content to share on your social media platforms every single day? You could benefit from using a content calendar.

A content calendar is a working document, whether it is written on paper, or input into a word document or spreadsheet, where you plan and schedule out what content you will be sharing across your social media platforms in advance.

This can be planned either weekly or monthly, depending on the nature of your business, and while it does take time to sit down and plan it all, it has lots of benefits, which I will cover below.

Benefits of using a Social Media Content Calendar

Organization – as you will have a plan of what you intend to post ahead of time, this will enable you to prepare the content and keep it ready.  You can even use some apps such as Tweetdeck or Buffer to help schedule Tweets, Facebook posts or Instagram posts in advance. Please note that with Instagram scheduled posts, apps won’t post directly to the platform on your behalf but send you a reminder when it is time to post.

Visualise – having your content laid out in advance will help you visualise if it aligns with your overall strategy or marketing activity.

Time – It will save you lots of time as you won’t be desperately looking for something to post on the day. You will also be able to spend more time manually sharing other posts or replying to messages as your main content is ready.

Be more strategic and reactive – As you will be planning ahead you can check to see if there are any noteworthy events or holidays you could create content for. If you are running out of fresh content it gives you time to either re-purpose content or arrange for new content to be created.

Be consistent – Having your content planned ahead will enable you to post more consistently, which will in turn have positive impacts on your credibility, engagement and your followers will soon know when to expect what kind of content from your pages.

Team view – You will be able to share the calendar with your teams for input or to ensure everyone’s activity aligns and is on the same page.

An example template of a Social Media Content Calendar

You can find and download a free example of my Social Media Content Calendar template here.

img_3888

Helpful Tools for Scheduling Posts

Some tools I like to use to schedule my social media posts in advance to help save time on the day are:

img_3890

Twitter – I like to use either Buffer or Tweetdeck to schedule posts.

Facebook – I either use Facebook Pages Manager to draft posts and schedule them or I use Buffer

Instagram – I like to use the Preview App to see what my week ahead’s content will look like in a grid format.

To schedule posts on Instagram I use Buffer, however, it does not post direct to the Instagram App but instead sends you a reminder when it is time to post.

Content Ideas

  • Tip for the day
  • Blog posts
  • Inspirational quotes
  • Video demo/tutorial
  • Product/Service curated content
  • Flat lays
  • Sneak peeks
  • Holiday/Notable day related content
  • Giveaways
  • Product highlights/benefits
  • Behind the scenes curated content
  • An image of a place of interest close to your business
  • An interior shot of your premises
  • Re-post from a customer of them using your product/service
  • Offer of the week
  • Articles relating to your industry
binnyjs