Blogging is a way for you to share your ideas, thoughts and creativity with the world on your own terms. Blogging gives you a way to create a platform that you control and own independently of any social media platform.
In this class Binny Shah-Patel will take you through the essential steps and resources to start a blog – including choosing your domain name and website hosting, how to plan, write and publish a great blog post that is optimised for SEO and how to market your blog post to generate readers and followers.
Starting a blog is the easy part, running and maintaining it is where things get tricky – master it all with this class.
This class will be delivered 1:1 via Zoom for 1hr 30 mins. Group sessions are also available.
Who should attend Getting started with Blogging?
Anyone that is passionate about writing about a hobby, subject or are thinking of setting up a blog to supplement a business website. In this 90 minute session, award winning Blogger Binny Shah-Patel will take you through the basics of where to start and how to sustain your writing.
Getting started with Blogging – What will be covered
What is a blog – definitions and essentials
An introduction to blogging
The power of blogs – how they can benefit a business
Setting up a blog
Guidance on different platforms – WordPress and Blogger
The pros and cons of using externally hosted versus self-hosted blogs
Ideas for good content
The importance of knowing your audience
Developing a blogging strategy
Increasing your blog’s effectiveness
Answers to all your questions on what makes a good blog – ideal length, frequency, subject, writing style, etc.
Tips for writing with impact
Ways to make your blogs attractive to readers and improve your blog’s design
Expanding your blog’s content with links, photos and video content Including features with widgets and plugins
Dealing with blogger’s block, readers’ comments and other challenges
Blogging pitfalls and how to avoid them
Your blog in context
Promoting your blog with keywords
Integrating your blog and website for SEO
Improving your website’s ranking on search engines
Monitoring and evaluating your blog
Using your blog for wider marketing activities
Making money from affiliate marketing
How to book a slot
Once you have paid, please drop me an email with your order number to firstname.lastname@example.org to book a suitable date and time to schedule in a 1.1 session.
About Binny Shah-Patel
Binny’s Food and Travel Diaries is an award-winning food and travel blog which has been featured in The Guardian, The Telegraph, Reader’s Digest and more. Binny Shah Patel, originally from Kenya, set up the website initially as a hobby.
Three years ago, Binny left her full-time job in Investment Banking to focus entirely on her blog. With increasing travel opportunities and collaborations with hotels and tourist boards, the blog gathered momentum rapidly.
Binny’s Food and Travel Diaries has collaborated with Tourist Boards such as Grenada Tourism Authority, The Mexican Tourist Board and Visit Qatar.
The blog features restaurant reviews, destination guides, hotel reviews as well as focusing on Wildlife Conservation.
Binny uses her platform to educate people about unethical animal tourism and animal exploitation for the sake of a photo and highlights the plight of the animals involved.