Getting started with Blogging

£45.00

Blogging is a way for you to share your ideas, thoughts and creativity with the world on your own terms. Blogging gives you a way to create a platform that you control and own independently of any social media platform.

In this class Binny Shah-Patel will take you through the essential steps and resources to start a blog – including choosing your domain name and website hosting, how to plan, write and publish a great blog post that is optimised for SEO and how to market your blog post to generate readers and followers.

Starting a blog is the easy part, running and maintaining it is where things get tricky – master it all with this class.

This will be a live online workshop delivered via Zoom on scheduled dates for 1hr 30 mins. Private 1.1 sessions are also available.

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Description

Blogging is a way for you to share your ideas, thoughts and creativity with the world on your own terms. Blogging gives you a way to create a platform that you control and own independently of any social media platform.

In this class Binny Shah-Patel will take you through the essential steps and resources to start a blog – including choosing your domain name and website hosting, how to plan, write and publish a great blog post that is optimised for SEO and how to market your blog post to generate readers and followers.

Starting a blog is the easy part, running and maintaining it is where things get tricky – master it all with this class.

This class will be delivered 1:1 via Zoom for 1hr 30 mins. Group sessions are also available.

Who should attend Getting started with Blogging?

Anyone that is passionate about writing about a hobby, subject or are thinking of setting up a blog to supplement a business website. In this 90 minute session, award winning Blogger Binny Shah-Patel will take you through the basics of where to start and how to sustain your writing.

Getting started with Blogging – What will be covered

Introduction

What is a blog – definitions and essentials

An introduction to blogging

The power of blogs – how they can benefit a business

Setting up a blog

Guidance on different platforms – WordPress and Blogger

The pros and cons of using externally hosted versus self-hosted blogs

Ideas for good content

The importance of knowing your audience

Developing a blogging strategy

Increasing your blog’s effectiveness

Answers to all your questions on what makes a good blog – ideal length, frequency, subject, writing style, etc.

Tips for writing with impact

Ways to make your blogs attractive to readers and improve your blog’s design

Expanding your blog’s content with links, photos and video content Including features with widgets and plugins

Dealing with blogger’s block, readers’ comments and other challenges

Blogging pitfalls and how to avoid them

Your blog in context

Promoting your blog with keywords

Integrating your blog and website for SEO

Improving your website’s ranking on search engines

Monitoring and evaluating your blog

Using your blog for wider marketing activities

Making money from affiliate marketing

How to book a slot

Once you have paid, please drop me an email with your order number to binnyjs@yahoo.co.uk to book a suitable date and time to schedule in a 1.1 session.

About Binny Shah-Patel

Binny’s Food and Travel Diaries is an award-winning food and travel blog which has been featured in The Guardian, The Telegraph, Reader’s Digest and more. Binny Shah Patel, originally from Kenya, set up the website initially as a hobby.

Three years ago, Binny left her full-time job in Investment Banking to focus entirely on her blog. With increasing travel opportunities and collaborations with hotels and tourist boards, the blog gathered momentum rapidly.

Binny’s Food and Travel Diaries has collaborated with Tourist Boards such as Grenada Tourism Authority, The Mexican Tourist Board and Visit Qatar.

The blog features restaurant reviews, destination guides, hotel reviews as well as focusing on Wildlife Conservation.

Binny uses her platform to educate people about unethical animal tourism and animal exploitation for the sake of a photo and highlights the plight of the animals involved.

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