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Ten ways to make the most out of a Facebook Business Page

Ten ways to make the most out of a Facebook Business Page


Facebook is one of the most popular and important internet marketing tools and this post covers how to make the most of it to drive engagement, traffic and ultimately convert followers into customers.

The best way to think about a Facebook page is as a store front, where you can add photos, videos, a store/services page, enable people to leave reviews, and so much more.

  1. You have to ensure you have a relevant and striking cover photo and profile photo, and have filled your “About” section. This is also where you highlight your contact details and links so that it is easy for your followers to find.
  2. Depending on the niche of your business, it is worthwhile creating a linked Facebook Group that your customers/followers can join, and where you can share information, special offers and photos or videos. This is because Facebook has recently changed its algorithm to give higher preference to communities and groups, and thus this would be an ideal way to ensure your posts have reach.
  3.  Post regularly. I would recommend posting at least once daily as a minimum to keep your followers engaged and to improve your reach within Facebook’s ever changing algorithm. In terms of timing these posts, I would suggest just before peak times and to include photos and videos.
  4. Save valuable time and schedule posts within the Facebook Page Manager or with the help of apps such as Buffer and Hootsuite. This will help you stay on top of your content and will stop you getting stressed out that you can’t think of content on the day.
  5. Use Facebook Ads to boost quality posts to further increase your reach.
  6. Use Facebook Lives and Stories to give verbal updates or to show behind the scenes footage. Facebook Lives are becoming really important and by having a regular broadcasting schedule it will draw the followers in.
  7. Have calls to actions in your post that encourage followers to comment and participate in a discussion or make your content shareable.
  8. Respond to messages and comments and interact regularly with your followers. Facebook gives a rough estimate of the time that a page takes to respond to messages based on your activity.
  9. Use the insights to analyse what kind of posts have the better engagement and reach to plan relevant future content.
  10. Add your Facebook page link via a social icon on your website, or a link in an email signature, newsletters and make sure you promote it from your Twitter/LinkedIn or Instagram accounts.

What is a Social Media Content Calendar and why should you have one?

What is a Social Media Content Calendar and why should you have one?

img_3889Do you always find that you struggle to come up with interesting content to share on your social media platforms every single day? You could benefit from using a content calendar.

A content calendar is a working document, whether it is written on paper, or input into a word document or spreadsheet, where you plan and schedule out what content you will be sharing across your social media platforms in advance.

This can be planned either weekly or monthly, depending on the nature of your business, and while it does take time to sit down and plan it all, it has lots of benefits, which I will cover below.

Benefits of using a Social Media Content Calendar

Organization – as you will have a plan of what you intend to post ahead of time, this will enable you to prepare the content and keep it ready.  You can even use some apps such as Tweetdeck or Buffer to help schedule Tweets, Facebook posts or Instagram posts in advance. Please note that with Instagram scheduled posts, apps won’t post directly to the platform on your behalf but send you a reminder when it is time to post.

Visualise – having your content laid out in advance will help you visualise if it aligns with your overall strategy or marketing activity.

Time – It will save you lots of time as you won’t be desperately looking for something to post on the day. You will also be able to spend more time manually sharing other posts or replying to messages as your main content is ready.

Be more strategic and reactive – As you will be planning ahead you can check to see if there are any noteworthy events or holidays you could create content for. If you are running out of fresh content it gives you time to either re-purpose content or arrange for new content to be created.

Be consistent – Having your content planned ahead will enable you to post more consistently, which will in turn have positive impacts on your credibility, engagement and your followers will soon know when to expect what kind of content from your pages.

Team view – You will be able to share the calendar with your teams for input or to ensure everyone’s activity aligns and is on the same page.

An example template of a Social Media Content Calendar

You can find and download a free example of my Social Media Content Calendar template here.


Helpful Tools for Scheduling Posts

Some tools I like to use to schedule my social media posts in advance to help save time on the day are:


Twitter – I like to use either Buffer or Tweetdeck to schedule posts.

Facebook – I either use Facebook Pages Manager to draft posts and schedule them or I use Buffer

Instagram – I like to use the Preview App to see what my week ahead’s content will look like in a grid format.

To schedule posts on Instagram I use Buffer, however, it does not post direct to the Instagram App but instead sends you a reminder when it is time to post.

Content Ideas

  • Tip for the day
  • Blog posts
  • Inspirational quotes
  • Video demo/tutorial
  • Product/Service curated content
  • Flat lays
  • Sneak peeks
  • Holiday/Notable day related content
  • Giveaways
  • Product highlights/benefits
  • Behind the scenes curated content
  • An image of a place of interest close to your business
  • An interior shot of your premises
  • Re-post from a customer of them using your product/service
  • Offer of the week
  • Articles relating to your industry

The Do’s and Don’ts of using Hashtags

Once the symbol for the pound sign as well as used to denote a number, the # symbol is now popularly known as the “Hashtag” and it is here to stay. So much so that it is has even officially featured in The Oxford Dictionary since 2010.

noun. 1A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. ‘spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them’

You will have seen it used all over Social Media Platforms and its primary use is a way to categorize content. If used correctly they can help you grow your audience, increase your content reach, help grow your social media account following and increase engagement with your posts.

Here are some Do’s and Don’ts when it comes to using Hashtags:


  • Use short, punchy and powerful hashtags that create a buzz
  • Create your own unique hashtags
  • Customize hashtags to help promote a special event you may be hosting
  • Use hashtags with a narrower scope to get more reach
  • Research popular hashtags used by your competitors and industry
  • Use more than 11 Hashtags on Instagram but less than 30
  • Pair your hashtags with visual content
  • Group your hashtags at the end of your post
  • Use unique hashtags for running a campaign – this will make it easier for you to track all connected content for your campaign


  • Use very long hashtags – these are difficult to read and at risk of being spelt incorrectly
  • Use too many hashtags – this can look spammy
  • Use over 30 hashtags on Instagram – your caption will not be posted and will be blank
  • Construct sentences using hashtags e.g. #I #Am #Using #Hashtags – this is annoying to read and looks unprofessional
  • Have more hashtags than words in a sentence
  • Put hashtags in the #middle of a sentence like this
  • Use any banned hashtags such as #IG #instahot #valentinesday. You can find a full list here.

What are the optimal number of hashtags to use on Social Media Platforms?

 Use more than 11 hashtags on Instagram.

 Use 1 or 2 hashtags on twitter. When you use

more than 2 hashtags on twitter engagement tends to drop by an average of 17%

So what about Facebook?

 Don’t use ANY hashtags on Facebook. Through testing both I can confirm that posts WITHOUT hashtags actually do better than posts with hashtags.

Facebook’s news feed does not cater for hashtags and customers will always see new content in their news feed regardless of whether you add a hashtag or not.